What is the full form of TRP
What is the full form of TRP ?
Television Rating Point.
It is a tool which give the information that how popular a television program is . It is beneficial for the advertiser to put the advertisement in between the program which is more popular . The popularity of any program is directly proportional to TRP.
How is calculated ?
To calculate the TRP , the only agency INTAM ( indian television audience measurement ) works on two principles.:-
1) Frequency monitoring method
In this method , a device called people meter is attached to the TV sets of few thousand viewers .
These devices track the viewer's time of watching any program . Then for any program , 30 days estimate is calculated. It is not possible to track every tv sets because people meter is so costly .
2) picture matching technique
In picture matching technique ,people meter records the small portion of the program which is watched . And after that rating is given to the program.
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