What is the full form of TRP
What is the f ull form of TRP ? Television Rating Point. I t is a tool which give the information that how popular a television program is . It is beneficial for the advertiser to put the advertisement in between the program which is more popular . The popularity of any program is directly proportional to TRP. How is calculated ? To calculate the TRP , the only agency INTAM ( indian television audience measurement ) works on two principles.:- 1) Frequency monitoring method In this method , a device called people meter is attached to the TV sets of few thousand viewers . These devices track the viewer's time of watching any program . Then for any program , 30 days estimate is calculated. It is not possible to track every tv sets because people meter is so costly . 2) picture matching technique In picture matching technique ,people meter records the small port